INTRODUCTION

Here we will list corporations and brands that have publicly encroached into that embarrassing territory of identity politics, virtue-signalling and collectivist woke ideology.

Firstly though, we need to define the word ‘woke’, otherwise it is very easy to lose the plot.

Eric Kauffmann, Professor of Politics at Birkbeck College, University of London and Board Member for the Study of Partisanship and Ideology defined this in an April 2021 interview as:

“(the) sacrilisation of historically disadvantaged race, gender and sexual minorities”.

…So we’ll go with that. Also, the UK based Counterweight organisation produced an informative and quick video (written by Helen Pluckrose) titled ‘On Being Pro-Liberal Before Being Anti-Woke’ here.

Now we aren’t saying that you should boycott these corporations necessarily. That is up to you. But let’s look at these now in alphabetical order, and in doing so, we can sensibly ask ourselves whether we really live in a ‘systemically racist, homophobic and transphobic etc’ society, as the self described neo-Marxists tell us we do.

Or, should we instead ask whether we live under the creeping authoritarianism of systemic woke supremacy.

Are these corporations really as virtue heavy, compassionate and pro-humanitarian as they depict? Or have they seen the writing on the wall and, in obiesence, are now securing a seat at the table under the new ruling class, whilst mitigating liability from false accusations of wrongdoing?.

Are today’s corporations now the bastions of authoritarian leftism? You decide. With only 122 examples (so far), we are merely beginning scratch the surface here.

Finally, as this is a growing list, feel free to submit any other examples via our Contact page here.

BrandX – 28th November 2021.


LIST

n.b. Each company will have a link that will send you to a relevant story for context. Here goes:

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Academy of Motion Picture Arts and Sciences


Accenture


ACLU


Addidas


Amazon


AMA


American Physical Society


Angewandte Chemie


AT&T


Aunt Jemima


Bad Robot


Barclays Bank UK


BBC


Ben and Jerry’s


B & H Photos


Black Rifle Coffee


Bonneville International


Britannia Hotels


British Airways


Brown School of Public Health


Bumble


Capcom


CDC


Chips Ahoy!


Cisco


Citigroup


Coca Cola


Comcast


The Co-Op


CrossFit


The CW Television Network


DC Comics


Disney


ESPN


Etsy


Evil Hat Productions


Expensify


Facebook


FIFA


Games Workshop


Gillette


GoDaddy.com


GoFundMe


Goldman Sachs


Google


Grindr


Grolsch


Gushers


Harry’s Razors


Hasbro


Healthline Media


Heaven Hill


IKEA


International Monetary Fund


International Myeloma Foundation


Jaluch Ltd


Jobbio


JP Morgan


Kopparberg


Leeds Rhinos


Leeds University Union


Lego


Levi’s

 


Lockheed Martin

 


Lucasfilm


Luminate Education Group


Lyft


Macys


Mailchimp


Major League Baseball


Marks and Spencer


Mars Petcare


Mars Wrigley


Marvel Comics


Marvel Studios


McDonald’s


Merriam-Webster


Microsoft


MIT


Moneysupermarket


NASDAQ


National Highways (Foremerly Highways England)


National Science Foundation


Nature Communications


NBA


Netflix


The New England Journal of Medicine


NHS


Nike


Nivea


Open University


Penske Media Corporation


Pepsi


PG Tips


Poetry Foundation


Primark


Puma


The Roddenberry Foundation


Sainsburys


The Salvation Army


Scientific American


Simon and Schuster


Sky (Television)


The Smithsonian Institution


Spotify


Starbucks


State Street Global Advisors


Surfshark


Telfar


T-Mobile


TripAdvisor


Twitter


Uber


Uncle Bens


Under Armour


Viacom


Victoria’s Secret


Walmart


Warner Bros


Yelp


Yorkshire Tea


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Our operation at thegramophonemind.com is primaily based in Skipton, North Yorkshire, UK, with a small team of contributors spread out across the globe. Please check back as this project is still early phase.

DISCLAIMER: We aggregate and share news articles from a multitude of online sources. Some will be left-wing such as the UK Guardian. Some will be right-wing such as the UK Daily Mail. We do not endorse the viewpoints of these outlets unless specifically stated otherwise.

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“To exchange one orthodoxy for another is not necessarily an advance. The enemy is the gramophone mind, whether or not one agrees with the record that is being played at the moment.” – Excerpt from ‘The Freedom of the Press’, by George Orwell (1945).